📝 Seen and heard on Day One : Tubefilter and Streamy Awards founder Joshua Cohen, Colin Rosenblum and Samir Chaudry kicked things off early on Thursday with a panel on The State of the Creator Economy, with a nod to the New Wave creators who are focused on “coming of age stories, slower paced vlogs, a heavy dose of filmmaking and storytelling.” They even installed a yellow newspaper box at VidCon to distribute to fans. 🗞️ It’s the small touches: Creators and VidCon speakers Colin and Samir put out an actual physical newspaper to celebrate the second anniversary of their newsletter The Publish Press. But first, it will get its unveiling at a VidCon pop-up Friday morning. The glowed-up, interactive toy, which was originally released in 1998, will stage a comeback later this summer. Hasbro also used the opportunity to announce an all new Furby. Paramount+ was on hand in the Expo Hall with an immersive event activation called The Lodge, featuring popular franchises like SpongeBob Squarepants and iCarly. YouTube, as the title sponsor, had pride of place with a front and center marquee and their Dreamland lounge for VIPs and Creators. 👀 The scene : All the major platforms had a presence - including the TikTok Galaxy Lounge and the Instagram Creator Lounge - along with marketing agencies, vendors and even some surprise contenders. We’ve all been trained to look at the data and optimize, and the mood has shifted accordingly. Platforms and businesses know there are billions at stake so nothing is left to chance. Creators want sustainable and diversified revenue streams. There were still plenty of teens on the Expo floor, jumping into the Squishmallows Squish Pit and scouting their favorite creators. And then the panels are the legal side of being a content creator and YouTube has a panel on how to best monetize your platform.” “Even seeing Patrick Starrr, he’s a makeup artist who has a makeup line. “It feels like we've come to a summit to find out how to be financially successful on a platform rather than coming to a convention to connect with creators,” NBC News reporter Kalhan Rosenblatt told me. It makes the convention incredibly relevant but the vibe shift is undeniable. Now, it’s more of a meeting spot for the industry’s key players. 🚨 What’s happening : Launched in 2010, VidCon was originally a place for video creators (first YouTubers, then Viners, then TikTokers ) and fans to meet.
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